Website Design For Agent Awesome
Agent Awesome is an agency that creates and manages websites optimized to convert visitors into leads specifically for Realtors.
Role and Responsibilities
UX/UI Designer
Market and user research.
Site structure planning.
Visual and interface design of the Agent Awesome website.
Aim
Attract Realtors as clients, showing the offer of websites optimized for lead generation and SEO.
Communicate the ease and effectiveness of working with Agent Awesome.
Show experience and expertise in Real Estate.
Research
Objective
Understand the needs and challenges of Realtors in the digital field.
Methods: Analysis of competitors and interviews with Realtors.
Key Findings
Needs
Easy to use websites.
Effective in generating leads.
Challenges
Position yourself in search engines.
Convert visitors into leads.
Definition of the Problem
Highlight the Agent Awesome Offer
Need to clearly communicate the agency’s services.
Demonstrate the effectiveness of websites designed for Realtors.
Easy to use
Show that working with Agent Awesome is simple and efficient.
Include testimonials and success stories from Realtors.
Design Objectives
Create a website that highlights Agent Awesome’s value proposition.
Ensure that the site design conveys ease and professionalism.
Optimize the navigation and structure of the site for a better user experience.
Design and Prototyping
Main components
Home Page:
Clear design that highlights the service offering.
Services Section:
Details of services offered, with emphasis on lead generation and SEO optimization.
Testimonials and Success Stories:
Included to demonstrate the effectiveness of the service
Iterations and Feedback
Iterative Process
I made the necessary iterations of the design based on feedback from colleagues and users.
Adjustments made to improve usability and clarity of communication.
Feedback
Comments on navigation and information layout.
Improved clarity of value proposition and ease of use.
Final Product Screens
Implemented Solutions
Attractive and Functional Design:
Balance between aesthetics and functionality to attract and convert visitors into leads.
Intuitive Navigation:
Site structure that facilitates the user experience and highlights the key points of the services.
Project Impact
Increase in Realtor Attraction:
Increase in the number of Realtors interested in Agent Awesome services.
Improved Online Visibility:
Better positioning in search engines, attracting more traffic to the website.
Reflections and Learnings
Working on the Agent Awesome website was an enriching experience. One of the most important learnings was the relevance of solid user research. Understanding the needs and challenges of Realtors allowed us to design a solution that truly added value.
There were challenges, especially in balancing design aesthetics with SEO functionality. However, these difficulties were opportunities to grow and improve. The impact of the project was significant, with a notable increase in the attraction of Realtors interested in our services.
In short, this project not only enhanced our capabilities as an agency, but also reinforced the importance of user-centered, performance-optimized design.